Are you considering investing in short-term rental real estate in Sevier County? This county is located at the footsteps of the Great Smoky Mountains, making it an alluring destination that attracts visitors during every season. It has a longstanding history as a dependable tourist destination, which is important for anyone considering an investment in short-term rentals. You should also consider the numbers, including revenue, occupancy rate, and purchase price. Here’s your Sevier County short-term rental real estate update as of April 2025:

Monthly Revenue and Occupancy Rate Are Up

In recent years, short-term rentals have experienced growth in Sevier County and across the globe. While there have certainly been some challenges along the way, the Sevier County short-term real estate market is trending up. As of April 2025, monthly revenue is at an average of $6,362. This is a 59.38 percent increase month over month. This is largely due to the increasing occupancy rate and daily rate of short-term rentals. Average occupancy rate is 62.8 percent, which is up 53.15 percent, and average daily rate is $337.65, up 4.07 percent compared to the last month. These numbers show a positive trend for short-term rental investors.

Purchase Price Is Down

3 models of houses on stacks of coins of various heights

If you’re thinking about investing in Sevier County short-term rental real estate, you’ll be happy to learn that the average purchase price is down compared to the previous month. This is great news for anyone looking to get into the rental game. As of April 2025, average purchase price is $682,272. This is down 11.69 percent month over month. Price per square foot is 0.8 percent lower at an average of $358.43. Because the purchase price has lowered, the short-term rental market is seeing more sales. These properties are spending an average of 72 days on the market, which is 1.11 percent lower than the last month.

Why Investors Love Sevier County

Short-term real estate investors are optimistic about the Sevier County market. The demand for short-term rentals remains robust as the area continues to attract visitors due to the year-round appeal of the Smoky Mountains. The area’s popularity also suggests the potential for property values to appreciate over time, making real estate an attractive long-term investment. Even when changes and challenges occur, the Smoky Mountains area has proven to be resilient, adapting and continuing to thrive.

Investing in Sevier County Short-Term Rental Real Estate

Looking out at beautiful mountain view from rustic gatlinburg cabin

Short-term real estate in Sevier County can be a valuable investment. Working with a local real estate professional can be a game changer, as their understanding of the unique Smoky Mountains market can help you make informed decisions and optimize management. Effective marketing and regular maintenance will help you maximize your rental income. If you want your short-term rental to stay profitable, you need to be agile and adaptable. To spread risks, consider diversifying within the short-term rental market and other investments. You can also utilize tax strategies, such as cost segregation, to keep the revenue that you are able to earn.

Seasoned investors are confident that, with careful planning, you can maintain positive cash flow and look forward to long-term appreciation of short-term rental real estate in Sevier County. Investing in this area offers a unique blend of business and pleasure, allowing you to make memories, meet new people, and enjoy the beauty of the region. Learn more about the steps to owning short-term rentals and connect with an agent to get started.